Turning evidence into influence
From national advocacy to local government planning, CommsForImpact has delivered communication strategies that link community voices with goverment’s policy priorities and donor agendas.
Context / Challenge
Donors and NGOs often struggle to ensure that community realities translate into policy influence and systemic change. Without clear strategies, evidence risks remaining invisible, and visibility risks failing to drive results.
Approach
Designed and implemented evidence-based advocacy roadmaps rooted in participatory approaches and Theory of Change frameworks. These strategies combined policy advocacy, donor visibility, and community-driven narratives to ensure coherence from grassroots to government.
Impact
These initiatives contributed to policy adoption, elevated donor visibility, and generated replicable advocacy frameworks that continue to guide programs at both national and local levels.
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STOP Pneumonia Campaign
Childhood Pneumonia Communication Strategy PCC (Pneumonia Centenary Commitment – Save the Children Indonesia)
As part of Save the Children’s global Pneumonia Centenary Commitment across nine beacon countries, led Indonesia’s national behavior change communication strategy to combat childhood pneumonia. Grounded in formative research, the strategy identified key challenges, segmented audiences, and developed evidence-based messages. Positioned pneumonia as a national health crisis, mobilizing political and public will that contributed to accelerating PCV vaccine adoption into the routine immunization schedule.
Location: Indonesia, National, Bandung District, Central Lombok District, West Sumba District, Jakarta City
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USAID IUWASH Pasar – Communication Strategy
Designed a five-year communication strategy as a catalyst for sustainable change in Indonesia’s WASH market.
The strategy serves as the program’s communications umbrella, leveraging a mix of traditional and digital channels to engage diverse audiences—including private sector, government agencies, communities, and households. It aims to activate demand for WASH services and products, foster an inclusive market, and ensure strong visibility of USAID as the primary donor and cornerstone of this transformation.
Location: National, South Sulawesi Province ( Parepare City, Wajo District, and Sidrap Disrtrict and East Java Province ( Probolinggo City and District, Blitar District)
