Communication Products & Channels
Tools that carry the message forward
Every product serves a strategy. From visual storytelling to technical briefs, CommsForImpact creates communication tools that do more than inform they engage, mobilize, and influence.
Context / Challenge
Development partners often face the tension between producing credible evidence and making it accessible to diverse audiences policymakers, civil society, and communities alike.
Approach
Designed and produced multimedia products that balance technical accuracy with compelling storytelling, ensuring messages resonate at both the policy table and the community level. Each product was tailored for its audience, channel, and purpose.
Impact
These products became integrated tools for learning, mobilization, and advocacy. They extended campaign reach, strengthened donor visibility, and ensured that communication was not only seen and heard but also understood and acted upon.
Highlight
USAID IUWASH Pasar Integrated Communication Product for Behavior Change
Communication efforts blended material development, multimedia production, and event coordination with strong community engagement. Demand Activators introduced WASH products and messages through Posyandu, RT/RW forums, village and Kelurahan meetings, and parental recitations, while also conducting door-to-door outreach.
Digital platforms amplified this reach. WhatsApp groups, Instagram, and radio talk shows created interactive spaces for product promotion and education. In the first year alone, more than 7,000 people were engaged. Social media accounted for the largest share 69 percent, followed by WhatsApp groups 18 percent, door-to-door outreach 9 percent, public campaigns 2 percent, and online news 2 percent.
Capacity building was embedded through continuous training, field coaching, and mentoring of Demand Activators, ensuring quality and consistency. By weaving together offline networks and digital platforms, the approach built trust, expanded access, and drove measurable behavior change.
Highlight
Empowering Communities: Impact Stories & Campaigns for Inclusive Development
Amplifying local change with support from USAID, Save the Children, and UNICEF
From midwives bridging health gaps to entrepreneurs transforming sanitation, and from fathers reshaping gender roles to grassroots leaders advancing inclusive policies—these stories capture how communities turn challenges into solutions.
Multimedia campaigns—videos, graphics, and advocacy materials—extend these stories across child health, WASH, juvenile justice, and immunization, ensuring local realities inform global action.
With the support of USAID, Save the Children, and UNICEF, each initiative moves beyond success to become a model for replication—proof that gender equality, behavior change, and community-driven progress can reshape systems and inspire scale.
Video storytelling highlights wide-ranging progress in child health, immunization, and juvenile justice—capturing resilience, protection, and hope
Playlist
Balancing Books and Business, Hida Champions Safe Sanitation in Blitar
At 19, Dwi Hidayatul Khusna (Hida) is redefining youth leadership in sanitation. A first-year student at the State Islamic University of Malang, she balances academics with revitalizing her family’s WASH (Water, Sanitation, and Hygiene) business in Blitar, East Java.
Founded by her father in 1998, the business once focused on affordable toilets but nearly collapsed during the COVID-19 pandemic. In 2022, Hida helped pivot to septic tank desludging services—reviving operations and restoring community trust. She now leads digital outreach through Facebook and WhatsApp, raising awareness and engaging customers.
Her efforts gained national recognition in October 2023 when she spoke at a World Habitat Day webinar hosted by Indonesia’s Ministry of Public Works and Housing and supported by USAID IUWASH Pasar, where she advocated for youth inclusion in WASH.
Hida bridges her family’s operations with strategy and visibility, driving growth while navigating challenges such as stigma around sanitation and balancing studies with fieldwork. With support from USAID IUWASH Pasar, she continues to sharpen her skills as a communicator and entrepreneur.
Looking ahead, Hida plans to expand services to underserved villages and adopt eco-friendly technologies, urging more investment in youth-led WASH enterprises. “Sanitation is a shared responsibility—and an opportunity,” she says.
Highlight
Awareness Raising: COVID-19 Campaign
To protect families during the pandemic, a joint campaign with government partners delivered clear, reliable information on COVID-19 and childhood pneumonia. Creative content and diverse channels countered misinformation and empowered communities to make informed health decisions.
In Bandung District, primary health care was reinforced to keep essential maternal, child health, and nutrition services running safely. Twenty-one health centers received PPE and televisions for health education. Over 10,500 masks reached frontline providers, while waiting-room TVs brought lifesaving messages to 1.2 million viewers each year.
These efforts safeguarded health workers and ensured communities stayed informed, resilient, and connected to vital care during a critical time.
